Digital Marketing Strategist, Marketing and Advertising
Hi, my name is Neal Cornett. I develop online experiences and business engagement strategies through digital marketing and hands-on leadership.
Neal Cornett's Bio:
I am a digital strategist who develops customer focused web and inbound marketing experiences that use data driven analysis to build brand engagement and conversions.
Neal Cornett's Experience:
Web Services Director at Texas Wesleyan UniversityJune 2012 - February 2015 | Fort Worth, Texas
Oversaw development (creative and technical) and daily operations of university websites and electronic communications. Responsible for search and online advertising. Tracks effectiveness of university electronic communications, determines strategies for improving performance, and implements systems (web, smart-phone application, intranet services and constituent communications) needed to meet university goals. Supervises four person web team who oversee the content strategy, editorial process, social media, web design, front-end development, and user interface of new media communications.
Digital Content Manager/Webmaster at Texas Wesleyan UniversityAugust 2010 - May 2012 | Fort Worth, Texas
Responsible for developing, managing and marketing of a private doctoral granting university's websites, intranet sites, new media and electronic signage. Leads web team with software implementation and web code frameworks. Project management to coordinate content, develop online applications and train content stakeholders on CMS systems where meeting deadlines and exceeding client expectations is preeminent.
Technology Director at University of Texas at Arlington2007 - 2010
Development of the technology, communications, and marketing for the Pathways Title V Department of Education grant. Projects included web design, database development, video commercials, streaming video interactive display kiosks, marketing materials production, and consulting for educational computer laboratory systems and training. Responsible for all research, tracking and reporting of grant activities.
Systems Specialist II at Texas State University2006 - 2007
Responsible for the Texas State University Office of Marketing's new media efforts. Managed load balanced virtualized systems, web sites and online application development (credit card processing, payroll deduction and automated constituent communication) to foster university communication. Provided consultation and development to promote university's brand and identity message through web, motion graphics and streaming video.
Systems Support Specialist II at Texas State University2001 - 2006
Web site development, programming and administration utilizing Apache, MySQL and JSP or PHP. Support and consulting for creative services for publications design group and university media relations departments. Provided software application and process training for department staff.
Systems Support Specialist I at Southwest Texas State UniversityJanuary 1999 - August 2001
Responsible for College of Journalism server infrastructure including Windows 2K , Novel Netware , Linux servers and 300+ workstations for 1,400+ students, faculty and staff including student radio station, newspaper and television studio. Developed and maintained college of Fine Arts website services.
Computer Technician I at Southwest Texas State UniversityMay 1997 - January 1999
Responsible for support and management of three computer labs with twenty-two workstations each.
Editor at Southwest Texas University Student Publications1994 - Present
Managing editor for three university yearbooks. Responsible for managing 15 member staff, publication design, advertising, deadlines, budgeting, national printer contract negotiation and press communication. Trained staff with transition to digital book production computer systems, QuarkXPress, Photoshop & Illustrator, film and flatbed photo scanning, basic B/W photography and film developing.
Neal Cornett's Education:
Rutgers University2013 – 2014Digital Marketing Mini-MBA Certification
Texas State University2003 – 2005Masters of Education TechnologyConcentration: New Media Instructional Development
Southwest Texas State UniversityBachelors of Arts and Science
Neal Cornett's Interests & Activities:
Online Search, Advertising, Social Media, Digital Entrepreneurship, Technology, Education, User Testing & Optimization, Campaign Conversion Strategy.